PROJECT NAME

I-MEI ICE BAR

DISCIPLINES

Repackaging

DESCRIPTION

I-Mei was founded in 1934 as a traditional Taiwanese confectionary. They established the Red Bean Milk Ice Bar in 1989, and soon it got popular because of its good taste, natural material, and low prices.

I-Mei was founded in 1934 as a traditional Taiwanese confectionary. They established the Red Bean Milk Ice Bar in 1989, and soon it got popular because of its good taste, natural material, and low prices. Many post 90s and 80s grew up with this.

 

So, my design concept is "An unchanged flavor of childhood".

For the inner package, I made it in a more graphic and vintage way. To add more flavor of childhood, I want to introduce some games in the 20th century.

At one end of the stick, I put some brain teasers questions. When customers finish the ice bar, the answer will show up in the middle. It's an old trick in my childhood, and I want to bring it back. 

©️2019 JIKUN TAO